Small Business Owners are often told they need a website, and are directed toward a web designer or web developer. What is rarely mentioned is that unless their website is carefully crafted with their customers in mind, their website may get very few visitors, and the thousands of dollars the spend will be wasted! SEO (Search Enginge Optimization) is the art and science of making sure your website is easy to find on search engines: not just when people are searching for your business, but when potential clients (who have never heard of you) are researching a purchase or service. Finding your website first on Google sends powerful messages about your suitability and authority within your industry: this not only means more customers, it means higher value sales and less nitpicking about prices and details.
Sounds like something your business needs?
Find out more at http://businessseo.com.au/business-seo/seo-web-design/
Your Customers are searching for you online now: Can they find you? Are you ready?
Plan for success, be found on Google, get more customers, make more money.
Contact us now to get started.
Business Search Results. As Seen on Google
Business SEO
14 Spence Street,
Cairns QLD 4870
(07) 4032 0000
http://businessseo.com.au
Monday 6 February 2012
SEO Web Design Services Australia
Small Business online Marketing with Business SEO
http://www.youtube.com/watch?v=rrmbBfaaLz0
Small Business SEO Services can help to transform local businesses, by attracting new customers online (and impressing existing customers) through the use of professional web design, online lead generation, video marketing and the all important number one place on Google. Don't be left behind, take your business to the next level: Contact Business SEO on 07 40320000. They can help put your business in front of customers who are desperately seeking your services!
Get More Customers, Look More Professional, Show off Your Services, Share Your Expertise, Get Found on Google :-)
Contact Us now to Get Started
Business SEO Australia
Phone 07 40320000
14 Spence St,
Cairns, QLD, 4870
http://businessseo.com.au
SEO Services for Small Business
http://businessseo.com.au/seo/seo-services-australia/
Promote your small business using industry-leading SEO, web design, video marketing and online lead generation. Small Business SEO Services can really help you stand out from your competitors, and reach more qualified customers who want to buy from the BEST. Reach out to and impress your prospective clients online with slick, professional online marketing, turbo-charged with professional SEO services.
Contact Us now to Get Started
Business SEO Australia
Phone 07 40320000
14 Spence St,
Cairns, QLD, 4870
http://businessseo.com.au
Saturday 3 December 2011
Tuesday 29 November 2011
Small Business SEO Services video http://www.youtube.com/watch?v=NLhsGo33OQE
Small Business SEO Services Australia
Off-Page SEO (Search Engine Optimization)
[caption id="attachment_125" align="alignleft" width="228" caption="Small Business SEO: stand out online"]
[/caption]In On-Page Small Business SEO we talk about optimizing your site to make it highly relevant to readers and searches for a specific term. On-Page SEO is very important and well within your control. But it is only part of the equation for good search engine rankings.
Let's look at how Google and other search engines decide which web pages are the most relevant and authoritative sources of information on a particular topic. Google's massive success has been the result of coming up with a highly efficient and effective approach to doing just that.
In much the same way that books, especially academic works, include references and citations to other important, relevant documents, so it is online. Following this line of thinking, if a lot of different web pages link to your web page, your page is more likely to be perceived as relevant or important.
What does this mean for your small business website? You need relevant pages linking to yours if you want it to be found on the internet. You need to encourage:
- Link to your page using the keywords you want to be found for
- Links should be relevant to your industry
- Links should be the same keywords that buyers use when searching for your business, products or services
Now there are hundreds of ways to get these relevant links (called backlinks), but they vary enormously in how effective and how ethical they are. Google frowns upon the manipulation of search results, so unethical methods of getting backlinks can actually get your website penalized or even banned by Google -- definitely not what you want! Creating Google-approved backlinks in an ethical fashion is called "White Hat SEO", while creating deceptive, spam, or unethical backlinks is called "Black Hat SEO".
Fortunately, there are a heap of highly ethical, relevant websites we can use to create web pages, articles, comments or social media about your industry or business, with backlinks to your site that Google really loves and totally approves of.
Following best-practice SEO (which basically means optimizing every web page and backlink we create for this purpose) will not only improve your site's search engine traffic, it can also attract visitors who are interested in your business (qualified prospects) to your website.
Off-Page Small Business SEO Backlink Sources
Some of the best sources of ethical, effective, Google-friendly backlinks for small businesses off page seo are:
Google Places -- Google's own web pages for your business
Online Business Directories
Online business directories are the internet version of the Yellow Pages. These vary widely in their size, authority and subject matter, with many national directories as well as regionally targeted and industry- specific directories.
Types of local directories suitable for small business SEO include.
- Local Business Directories
- National Business Directories
- Industry Business Directories
- Internet Business Directories
- Telephone Business Directories
Most of these make money selling premium listings which, while helpful, are often overpriced. There are also thousands of online website directories. These are targeted at websites rather than businesses. Many of these are free to list on but the links from most are of limited value, with the exception of a handful of very high profile (mostly paid) directories.
Blogs
Blogs (Short for Web-Logs) were initially conceived as online public diaries, but they now include an incredible variety of websites about every conceivable topic. Blogs are ideal for publishing personal interest or industry specific information. Most blogs are free and offer easy setup and a fairly high profile. Blogs can be a very useful tool as part of a broader business online strategy.
If you've got something to say, or you are an expert in your field, then a blog can be a great way to voice that and share it with the world. A blog is often time-sensitive, so you might blog about current events in your industry, town or business. These sorts of stories might not fit within a normal business website, so a blog can be a second venue to publish more ephemeral, personal or topical content.
Video
Video is the fastest growing sector of online media, with YouTube now the world's second largest search engine after Google -- well ahead of Yahoo and Microsoft's Bing. Video is easy to consume and is a powerful medium for communicating with prospects, customers and clients.
Creating a professional video advertisment for your business used to cost thousands of dollars, and was beyond the reach of most businesses. Now video production is affordable and video is fast becoming a preferred way to reach your market.
Other Online/Interactive Media
While video stands out among online media, many other media have exploded in the last few years. Audio podcasts are now very popular, as are slideshows, ebooks, webinars, apps, games and other new interactive media.
Social Networking
Facebook, Twitter and LinkedIn have gone from a curiosity to totally mainstream in the last few years. The mainstream media, major corporations and even small businesses have taken them up with enthusiasm. Social media can be beneficial for businesses if used selectively and strategically. It can also be a huge time waster and distract companies from other more effective marketing strategies. Social networking is best viewed as a small part of an integrated marketing picture, rather than as a silver bullet for online business. Professional guidance to ensure you are getting a good return on your time and money investment is critical.
Social Bookmarking
Social bookmarking sites (such as Digg, Delicious and Stumbleupon) offer users a way to store, categorise and search their favorite websites, and share them with others. The popularity of these sites can be compared and users can view the sites that others recommend. Submitting your website to social bookmarking sites using accurate tags can help it be found by visitors and search engines, thus increasing its popularity.
Authority Sites
Every industry, topic, hobby, and subject has a range of specialty sites which cater just for that topic: whether it is growing roses, keeping tropical fish, trading stocks, or fixing cars. For example, authority sites in the computer niche include PCWorld.com and CNET.com.au. Many of these sites feature news or magazine style stories, online forums where people can discuss the topic, and help or how to articles. Advertisments and other backlinks on authority sites in your industry will attract visitors and tell search engines that your site is relevant to the authority site.
News Sites
News sites are among the most popular online sites. They are actually threatening real-world newspapers due to their convenience and low/zero cost, forcing a restructure of the news industry. Among the most popular news sites are news aggregators like Google News and Yahoo News. Having a news story published there featuring your business or your team can boost your profile and credibility, as well as driving backlinks and traffic to your site. News stories are often re-published on many other news and industry websites, so your reach is broadened substantially.
Article Directories
Article directories are large websites featuring thousands of articles about a wide range of topics. Some article directories are focused on a niche or theme, but the biggest and most popular directories (Eg. Ezinearticles.com, Goarticles.com) have articles about everything, categorised into different topics. Historically article directories were a great way to promote your business, product or website. However, their value has been eroded following changes in Google's algorithms. Nonetheless, articles are still useful as part of a broader online marketing strategy.
Small Business SEO needs the right strategy, quality content and consistent and careful implementation
Many small businesses can manage to address a few of these areas on their own, but they lack the skills, time, resources and knowledge to implement these on their own in a way that gives them a good return on their investment. Business SEO Australia are experts in Small Business SEO: we have thousands of hours experience in developing small business websites, social media and other online content with a focus on great SEO results, meaning more customers for your business.
Contact Business SEO: the Small Business SEO experts today on 07 40320000
SEO Services Australia http://www.youtube.com/user/seoservicesaustralia
http://www.youtube.com/user/businessseoaustralia
SEO Services: Business SEO Australia: Search Engine Optimization to help your business be found on Google, get more clients and improve your bottom line.
Business SEO: get noticed online, communicate with your market, get results. Contact us for more information http://BusinessSEO.com.au
Subscribe to:
Posts (Atom)