Tuesday 29 November 2011
Small Business SEO Services video http://www.youtube.com/watch?v=NLhsGo33OQE
Small Business SEO Services Australia
Off-Page SEO (Search Engine Optimization)
[caption id="attachment_125" align="alignleft" width="228" caption="Small Business SEO: stand out online"]
[/caption]In On-Page Small Business SEO we talk about optimizing your site to make it highly relevant to readers and searches for a specific term. On-Page SEO is very important and well within your control. But it is only part of the equation for good search engine rankings.
Let's look at how Google and other search engines decide which web pages are the most relevant and authoritative sources of information on a particular topic. Google's massive success has been the result of coming up with a highly efficient and effective approach to doing just that.
In much the same way that books, especially academic works, include references and citations to other important, relevant documents, so it is online. Following this line of thinking, if a lot of different web pages link to your web page, your page is more likely to be perceived as relevant or important.
What does this mean for your small business website? You need relevant pages linking to yours if you want it to be found on the internet. You need to encourage:
- Link to your page using the keywords you want to be found for
- Links should be relevant to your industry
- Links should be the same keywords that buyers use when searching for your business, products or services
Now there are hundreds of ways to get these relevant links (called backlinks), but they vary enormously in how effective and how ethical they are. Google frowns upon the manipulation of search results, so unethical methods of getting backlinks can actually get your website penalized or even banned by Google -- definitely not what you want! Creating Google-approved backlinks in an ethical fashion is called "White Hat SEO", while creating deceptive, spam, or unethical backlinks is called "Black Hat SEO".
Fortunately, there are a heap of highly ethical, relevant websites we can use to create web pages, articles, comments or social media about your industry or business, with backlinks to your site that Google really loves and totally approves of.
Following best-practice SEO (which basically means optimizing every web page and backlink we create for this purpose) will not only improve your site's search engine traffic, it can also attract visitors who are interested in your business (qualified prospects) to your website.
Off-Page Small Business SEO Backlink Sources
Some of the best sources of ethical, effective, Google-friendly backlinks for small businesses off page seo are:
Google Places -- Google's own web pages for your business
Online Business Directories
Online business directories are the internet version of the Yellow Pages. These vary widely in their size, authority and subject matter, with many national directories as well as regionally targeted and industry- specific directories.
Types of local directories suitable for small business SEO include.
- Local Business Directories
- National Business Directories
- Industry Business Directories
- Internet Business Directories
- Telephone Business Directories
Most of these make money selling premium listings which, while helpful, are often overpriced. There are also thousands of online website directories. These are targeted at websites rather than businesses. Many of these are free to list on but the links from most are of limited value, with the exception of a handful of very high profile (mostly paid) directories.
Blogs
Blogs (Short for Web-Logs) were initially conceived as online public diaries, but they now include an incredible variety of websites about every conceivable topic. Blogs are ideal for publishing personal interest or industry specific information. Most blogs are free and offer easy setup and a fairly high profile. Blogs can be a very useful tool as part of a broader business online strategy.
If you've got something to say, or you are an expert in your field, then a blog can be a great way to voice that and share it with the world. A blog is often time-sensitive, so you might blog about current events in your industry, town or business. These sorts of stories might not fit within a normal business website, so a blog can be a second venue to publish more ephemeral, personal or topical content.
Video
Video is the fastest growing sector of online media, with YouTube now the world's second largest search engine after Google -- well ahead of Yahoo and Microsoft's Bing. Video is easy to consume and is a powerful medium for communicating with prospects, customers and clients.
Creating a professional video advertisment for your business used to cost thousands of dollars, and was beyond the reach of most businesses. Now video production is affordable and video is fast becoming a preferred way to reach your market.
Other Online/Interactive Media
While video stands out among online media, many other media have exploded in the last few years. Audio podcasts are now very popular, as are slideshows, ebooks, webinars, apps, games and other new interactive media.
Social Networking
Facebook, Twitter and LinkedIn have gone from a curiosity to totally mainstream in the last few years. The mainstream media, major corporations and even small businesses have taken them up with enthusiasm. Social media can be beneficial for businesses if used selectively and strategically. It can also be a huge time waster and distract companies from other more effective marketing strategies. Social networking is best viewed as a small part of an integrated marketing picture, rather than as a silver bullet for online business. Professional guidance to ensure you are getting a good return on your time and money investment is critical.
Social Bookmarking
Social bookmarking sites (such as Digg, Delicious and Stumbleupon) offer users a way to store, categorise and search their favorite websites, and share them with others. The popularity of these sites can be compared and users can view the sites that others recommend. Submitting your website to social bookmarking sites using accurate tags can help it be found by visitors and search engines, thus increasing its popularity.
Authority Sites
Every industry, topic, hobby, and subject has a range of specialty sites which cater just for that topic: whether it is growing roses, keeping tropical fish, trading stocks, or fixing cars. For example, authority sites in the computer niche include PCWorld.com and CNET.com.au. Many of these sites feature news or magazine style stories, online forums where people can discuss the topic, and help or how to articles. Advertisments and other backlinks on authority sites in your industry will attract visitors and tell search engines that your site is relevant to the authority site.
News Sites
News sites are among the most popular online sites. They are actually threatening real-world newspapers due to their convenience and low/zero cost, forcing a restructure of the news industry. Among the most popular news sites are news aggregators like Google News and Yahoo News. Having a news story published there featuring your business or your team can boost your profile and credibility, as well as driving backlinks and traffic to your site. News stories are often re-published on many other news and industry websites, so your reach is broadened substantially.
Article Directories
Article directories are large websites featuring thousands of articles about a wide range of topics. Some article directories are focused on a niche or theme, but the biggest and most popular directories (Eg. Ezinearticles.com, Goarticles.com) have articles about everything, categorised into different topics. Historically article directories were a great way to promote your business, product or website. However, their value has been eroded following changes in Google's algorithms. Nonetheless, articles are still useful as part of a broader online marketing strategy.
Small Business SEO needs the right strategy, quality content and consistent and careful implementation
Many small businesses can manage to address a few of these areas on their own, but they lack the skills, time, resources and knowledge to implement these on their own in a way that gives them a good return on their investment. Business SEO Australia are experts in Small Business SEO: we have thousands of hours experience in developing small business websites, social media and other online content with a focus on great SEO results, meaning more customers for your business.
Contact Business SEO: the Small Business SEO experts today on 07 40320000
SEO Services Australia http://www.youtube.com/user/seoservicesaustralia
http://www.youtube.com/user/businessseoaustralia
SEO Services: Business SEO Australia: Search Engine Optimization to help your business be found on Google, get more clients and improve your bottom line.
Business SEO: get noticed online, communicate with your market, get results. Contact us for more information http://BusinessSEO.com.au
Monday 28 November 2011
Online Reputation Mangement Services
Reputation Management is Key component of Business SEO services
[caption id="attachment_115" align="alignleft" width="225" caption="Take a proactive approach to your online reputation management"]
[/caption]With the maturing of the Internet as a business interface, proactive online reputation management is becoming crucial to nurturing and safeguarding the long term image and goodwill of a company. Even the Search Engine optimization (SEO) strategy of a business website is to a large degree impacted by existing online reputation, as the niche sector or keywords associated with a firm may be subject to positive or negative publicity concerning that company or industry. All modern businesses should be integrating an ongoing positive reputation development plan into the SEO promotion campaign for a website to control the quality of online citations that comprise the online visibility of the enterprise.
How Online Reputation Management complements SEO for businesses
The traditional components of business SEO have included improving the search relevance of the site through on-page design, or off-site by building a network of online citations on high quality websites relevant to the business. While the latter include business directories, industry sites, and more recently social media, blogs and other interaction, the creation of the links and citations must also involve loyalty-building dynamic actions in order to achieve control of online reputation management. This includes enabling and encouraging existing and prospective clients to connect with the business via social media or leave positive reviews. At Business SEO, our work doesn't stop with getting your site seen, we also focus on ensuring the reader is impressed and is guided to take the desired actions to contact the company or purchase a product. A few example functions would include easy appointment-making contact methods, ability to buy the product online, reading consumer-friendly information on the site, being able to easily recommend the site to a friend, etc.
Reputation management or mastery on each of these fronts is crucial in order to offset the effect of negative framing of a company'e online image that may be happening elsewhere. This can come from anecdotal complaints from disgruntled customers posted on forums, poor reviews of the business that went viral, or an unflattering online news story or press release. The total picture these comments can give to a business can have as much, or more visibility than the business site itself. Bad reviews on online directories consequentially stand out like a sore thumb.
Why reputation management for your business is critical: even if you have good SEO services
An unfavorable or controversial news story or review is still highly visible in spite of the company having remedied the concerns. Businesses must also note that the reputation building issue extends to key staff associated with the company. If negative references to the founder or executive of a firm abound on the web, it can weigh as heavily against the business as a bad article against the company itself. Finally, the face of the business can be revealed in the tools it uses. If the business site utilises Linked-in for recruiting purposes, it send a different message than the site using My-Space. Such are the reputation management considerations businesses must factor into the strategic planning of their promotional campaigns.
Reputation Management and SEO are like two sides of the same coin.
Most businesses are familiar with the benefits of SEO: more customers seeing your site is obviously a good thing. The value of reputation management only becomes clear when you notice the problems in your own Google search results: do you have a negative news story or online customer complaint about your company which is highly visible when your clients search your business name? Business SEO and Reputation Management are both about taking a proactive approach to how the world perceives your business via search engines and other online tools. At Business SEO we achieve this using a systematic and careful approach to identifying threats and opportunities for your business online and using best practices to ensure you are presenting a professional face to the world.
Contact Business SEO Australia for Online Reputation Management Services and small business SEO Services
Small Business SEO Services Australia http://www.webwire.com/AddRelease.asp?SESSIONID=FD811F91-498D-444F-AD92-8959502DD971
Thursday 24 November 2011
Reputation Management & SEO services
Online reputation management services go hand in hand with SEO services
Every day, somewhere in the internet, someone is talking about your small business, your brand, your employees, your competitors, and your market. And whether they are honest customers who provide real feedback or jealous rivals who want to topple your small business, their posts in Google, Facebook, Twitter and LinkedIn define your business. Their statements affect your reputation online. Search Engine Reputation Management is a new and growing field of ensuring your online face matches with the professional and positive reputation you are building in the real world.
[caption id="attachment_111" align="alignleft" width="300" caption="Online Reputation Management"]
[/caption]Don't let your good name be lost in the online maze: protect your online reputation
The online world is maze where it is difficult to distinguish your friends from foes. Although review websites were originally built to publish truthful and useful consumer feedback, they are now also used for spreading smear campaigns and false complaints against businesses. Both large and small businesses lose hundreds of dollars everyday due to malicious or misleading posts on the web. There are thousands of other misused websites and platforms that can instantly destroy a business reputation that took years of hard work to build, so it is better to be on offense to guard your own results. This is where your Online Reputation Management experts at Business SEO can help.
What is your business's public/online face
So, would you like to see your business marking Google’s first page? Do you already have the professional face that you want to put to the world? How do you like to nurture trust of your current customers and earn future patrons? Business SEO can provide solid steps to achieve your business goals. Here’s how Business SEO can grow, improve, and protect it:
Eliminate negative search results.
Clearing your reputation online cannot be done overnight, but it is completely possible. This entails tested and true techniques that will correct inaccuracies, remove attacks, and counter rumors against your company. Even a good business can suffer from unreasonable customers and envious competitors, but our Reputation Management Services at Business SEO can stop the negative publicities.
Resolve your issues fast.
Business SEO can solve your online reputation problems with fast, effective and long-term solutions. Yes, you can initiate legal actions against those who have spitefully tarnished your image; but those time-consuming measures can simply drain your pockets. Business SEO, on the other hand, have highly-skilled and committed people that can immediately get your name under control – while you focus on expanding your business.
Build and promote your online presence.
Whether you have a startup or long-established business, its online presence can make or break it. You must proactively promote and protect your BUSINESS REPUTATION and BRAND on the web. Let Business SEO’s Online Reputation Management services explore all possible online channels that will connect your business to your customers. Together, we establish and maintain your online presence in broad and positive lights.
Do not simply click the back button when you see an online bad publicity about your company. The old adage that says “There’s no such thing as bad publicity” no longer holds water. Moreover, there is much more to your online image than your business website. The breakneck speed of the entire internet can be used at your business’ advantage. Partner with Business SEO, and let us start maximizing your business’ online potential and outstand the others who share your name.
Subscribe to:
Posts (Atom)